ESPN and Luminous Develop Hockey Goons E-Ticket

Luminous and ESPN have teamed up once again to release the latest E-Ticket, hosted at espn.com. Luminous is currently designing and implementing E-Ticket pages for ESPN, The Worldwide Leader in Sports.

The E-Ticket article, "Men Who Love Goons", is a deeper look into the obsession of hockey fighting. In this article, ESPN illustrates the sub-culture and the key players who are admired as fighters.

Luminous' approached this project with great creativity. Luminous developed the E-Ticket with "two extremes" in mind. Realizing that these fans have a deep love for the game and hockey fighting, it was appropriate to illustrate the idea of fighting with a valentine's theme related to hearts, love, and the color pink.

ESPN, Inc., is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Luminous is a full-service creative firm located in Everett, Washington. The primary focus of Luminous is creative design and web development. The company was founded in 1996.

View the full E-Ticket article

ESPN and Luminous Team Up For Online Design

Luminous has teamed up with ESPN, The Worldwide Leader in Sports, for graphic and web design; and is currently designing ESPN E-Ticket articles at www.espn.com.

The latest E-Ticket article, titled "Dice-K 2.0", is an in-depth look into the upcoming phenomenal career of Japanese pitcher, Yu Darvish. E-Ticket's are featured stories that highlight athletes from various sports. Luminous is working closely with ESPN to develop more E-Ticket designs in the future.

Joel DuChesne, Luminous co-founder and Creative Director says,"As big sports fans, having the opportunity to work with someone like ESPN is really exciting to all of us. And visually they are used to doing very high-quality work, which allows us to stretch our creativity."

Luminous approached this project to be as creative as possible while maintaining a high level of professionalism in their design for ESPN. Although the article for the Yu Darvish E-Ticket was developed by ESPN, Luminous took the information and styled the page to fit the contents of the story.

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Luminous is a full-service creative firm located in Everett, Washington. The primary focus of Luminous is creative design and web development. The company was founded in 1996.

http://sports.espn.go.com/espn/eticket/story?page=darvish&lpos=spotlight&lid=tab1pos1