The E-Ticket article, "Men Who Love Goons", is a deeper look into the obsession of hockey fighting. In this article, ESPN illustrates the sub-culture and the key players who are admired as fighters.
Luminous' approached this project with great creativity. Luminous developed the E-Ticket with "two extremes" in mind. Realizing that these fans have a deep love for the game and hockey fighting, it was appropriate to illustrate the idea of fighting with a valentine's theme related to hearts, love, and the color pink.
ESPN, Inc., is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.
Luminous is a full-service creative firm located in Everett, Washington. The primary focus of Luminous is creative design and web development. The company was founded in 1996.